Interest-Based Ads

Last updated on 21 April 2021.

Interest-based ads or personalised/targeted ads are adapted to our users’ preferences and. We sometimes may display to you interest-based ads in order to improve your shopping experience and show you products and services that we believe you might be interested in.

Choice of interest-based ads.

To select interest-based ads that you might be interested in, we use information that you give us, including your searches on our website, content, or services. We do not use any personally identifiable information such as your name or e-mail to serve you such interest-based ads. In order to provide you with such interest-based ads, we can only collect and store the necessary information for as long as is required to provide the advertising service, in accordance with our Privacy Policy and applicable legislation.

We use cookies, pixels, and other technologies (altogether known as "cookies"), which trace and measure the ads and pages that you click and view and thus let us to understand your shopping interests and preferences, and monitor the effectiveness of the ads we show you. This helps us offer you a more agreeable shopping experience and display only more useful and relevant ads. For example, we will not show you the repeated ads if we know what ads are being shown in your browser and what ads you have no interest in.

Please read our Privacy Policy for more information about the information that we gather and how we process it.

Cooperation with third parties regarding interest-based ads.

We cooperate with third parties, such as advertisers and advertising agencies, publishers, social media networks, search engines and advertising agencies working on their behalf, to improve the quality of ads that we display to you. When we provide interest-based ads to you, we do not share any personally identifiable information or associate such information on third-party websites. We do not provide any personally identifiable information to advertisers or third parties that show our interest-based ads. Advertisers and third-party agencies may assume that users who click or view a certain interest-based ad or content are part of the target group for this ad (for example, users in a particular geographical area or users who purchased or browsed for a particular product). Some third parties may share with us some non-personally identifiable information about a user (such as demographic information or websites whose ads the user has viewed) collected from offline and online sources. We may use such information to serve you with more relevant ads and improve your shopping experience.

Third-party advertising agencies sometimes use cookies for delivering their content and ads, directly to your browser or device. While doing so, they may automatically receive your IP address. They can use cookies to measure the effectiveness of their content, display relevant ads and perform services. To learn more about how to control and delete cookies (including third-party cookies) and about third parties that may set cookies when using our services, please read our Cookies Policy.

Advertising Preferences.

You can choose to receive interest-based ads from coolorca.com. You can opt out of being shown targeted ads on our Website. You will still be shown ads, but they will not be based on your interests. Please visit your Advertising Preferences to learn how to adjust your ad preferences.